One of the most rewarding campaigns I’ve worked on is a little something called Gen JA. In a world where generational differences divide us, we could all benefit from a little coming-together. Junior Achievement of Greater St. Louis acknowledges the importance children have in declaring a bright future for us all.

Rooted in playing, growing, and teaching, we cooked up social strategies, billboards, emails, a hero video, you name it.

Art Director: Reagan Smith