Orijen x disney’s mufasa

Explore Your Pride Lands Sweepstakes
This social contest campaign celebrating the launch of Mufasa: The Lion King. Inspired by instinct and adventure, inviting pet parents to enter for a chance to explore the wild with their companions — and feed their inner king.

Art Direction: Christian Fricke, Emily Williams

ORIJEN x Disney’s Mufasa: Campaign Launch Video

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ORIJEN x Disney’s Mufasa: Wholeprey Diet Fit for a King

ORIJEN x Disney’s Mufasa: Sizzle Reel